In preparation for the launch of its Vitality program this fall, Manulife has just unveiled an online publicity campaign. For the next three weeks, Canadians will be invited to visit the youareready.ca web site.
The advertising blitz includes four videos which are available on a variety of web sites such as Huffingtonpost.ca, Canoe, aol.ca, msn.com, and hgtv.com. The videos will send people to youareready.ca, where those who are interested in learning more about Manulife's Vitality program will be invited to provide their email addresses. The videos are also being shared on YouTube, Manulife.ca, and on the company's twitter account.
Manulife Vitality allows insurance owners to save on premiums and accumulate points by living healthy lives. The better their lifestyles, the more money they will save and the larger the rewards will be.