Manulife Financial is joining the MaRS "innovation hub" in Toronto.

On Nov. 23, Manulife announced that it was opening its Lab of Forward Thinking (LOFT) at the MaRS Discovery District. MaRS is a not-for-profit that encourages public-private partnerships and helps entrepreneurs launch and expand innovative companies. Manulife will join companies like Airbnb, Facebook Canada, Moneris, PayPal and other startups at the centre.

Manulife says that, by providing tangible LOFT spaces at MaRS, it will allow employees from across the company to collaborate and devise new technological solutions for its various wealth, asset management, and insurance business lines.

"We're looking to our employees to solve problems and take risks using their own unique entrepreneurial talents," says Sebastian Blandizzi, Senior Vice President, Global Solutions Delivery and Chief Information Officer, Investment Division, Manulife. "Initiatives like LOFT are critical to our future success as we strive to create innovative solutions to meet the evolving needs of our customers."