Manulife announced Nov. 26 that it has updated its global brand. It has introduced a “refreshed logo and visual identity that represents its “transformation into a digital, customer-centric market leader,” says the company.

"This updated brand marks a significant milestone on our transformation journey," stated Roy Gori, Manulife’s President and CEO in an announcement. "However, it is even more important because of what it unequivocally says to our customers: we are here for you, and we're focused on helping you make your financial decisions easier and lives better."

Manulife says it is also streamlining its product and service offering and the number of its websites and apps, and reducing the complexity of its internal processes.

The company’s new logo and visual identity have begun rolling out across its major offices worldwide and on key digital properties, including The launch is planned to continue into 2019.