At the annual general meeting of Quebec's financial services self-regulatory organization, the Chambre de la sécurité financière (CSF), board chair Lyne Gagné announced Marie Elaine Farley’s appointment as president and CEO. Farley has been acting president and CEO since Luc Labelle's departure on March 13.

farley_marie_elaine_article"It is in this context of change and renewal that Marie Elaine Farley takes office," said Gagné in her speech to members and guests at the meeting, which had "Building Trust" as its theme.

With fifteen years of experience at the CSF, Farley says she is prepared to meet the challenges that arise in a time of change, such as the revision of important laws that govern the financial sector and the development of new technologies which influence consumer behaviour. These are just a few elements that are bound to affect the industry in the coming months, at a time when the role of CSF members will be front and centre.

Farley wants to strengthen the spirit of dialogue and collaboration between the organization, its members, and its various partners. As for the CSF, it intends to continue and intensify its consumer protection work through training and the development of best practices. "We must highlight the added value of advice from our members, since they take part in the financial success of consumers,” she said.

Consumers must understand the importance of doing business with a professional who has been trained and supervised by the CSF, says Farley, and she intends to make trust and pride central themes during her tenure. "I want to inspire confidence, I want the CSF to inspire confidence, I want each member to inspire confidence, and I want to see that confidence echoed by the public," she concluded.