PPI Solutions is refreshing its brand to simply “PPI.” Over time, the managing general agency will stop using the PPI Solutions brand and logo altogether and replace it with just PPI.

PPI’s niche product offering in the group market will continue as PPI Benefits. The high net worth market brand will continue to be differentiated under the PPI Advisory name.

The company says growth is essential for it to continue to be a respected voice in the industry. In February, PPI was acquired by Industrial Alliance Insurance and Financial Services Inc., adding 3,000 independent life insurance advisors to its distribution network.

Since then, iA has integrated ABEX Brokerage Services and more recently, Hollis Insurance, allowing the company to expand into new markets.

As part of its refresh, PPI is adopting adopt one colour palette (purple/fuchsia) across the organization and will use one main logo for the majority of its business.