SSQ Financial Group kicked off the new year with a new name: SSQ Insurance. It also introduced a new tagline: Communities make us.
The company says that adding "Insurance" to its name reflects its strategic positioning as a pan-Canadian insurer and underlines what has been its core business for nearly 75 years.
Community at the heart of insurance
"The new brand identity, along with the "Communities make us" tagline, reiterates the fact that the company has been motivated by an unparalleled sense of solidarity since its creation in 1944. The positioning sets the tone for a clear commitment: SSQ Insurance will continue to be present in the community, be socially responsible and be committed to serving its insured community. Now more than ever, community should be at the heart of insurance because stronger communities make each of us stronger," says Jean-François Chalifoux, CEO of SSQ Insurance.