SSQ Insurance has announced a partnership agreement with nesto.ca, a fintech company that enables mortgage transactions to be fully completed online. Through this partnership, SSQ will offer life insurance products to nesto.ca clients.
"This agreement with nesto.ca is part of our bid to adapt to the consumer preferences of our customers and offer them relevant insurance solutions at opportune times. With this partnership, we'll be able to reach people who are in the process of shopping for a mortgage, to offer them insurance solutions for their new property," said Éric Trudel, SSQ Insurance's Senior Vice-President, Strategy and Product Management in a July 16 statement.
Information about nesto.ca customers who indicate their interest in SSQ’s insurance products will be sent to the insurer securely and confidentially, says the insurer.
nesto.ca is part of the Diagram family and supported by Portag3, in which SSQ Insurance invested in 2018. The insurer has already formed a partnership with a firm in the Diagram family, the Dialogue telemedicine platform.