Sun Life Financial has introduced a streamlined application process called GO that enables Canadians to complete their health information and receive a quote in as little as 10 minutes, announced the insurer Aug. 30.
Sun Life says the process includes “fewer health questions is quick and secure and can be completed from a laptop, or while on the "go" from a smartphone or tablet.”
Sun Life says GO's “omni-channel experience supports Canadians in the channel of their choice with coordinated touchpoints via web, phone or face-to-face to meet the needs of all types of clients who research and buy in different ways.”
GO features a save and resume feature that allows applicants the option to pause and pick up where they left off. Automatic reminders can nudge users to complete the application, and if additional support is needed a licensed financial services consultant is available over the phone to answer questions. “Meeting face-to-face with a Sun Life advisor is another option for Canadians who are looking for a holistic personalized financial plan that includes life and health insurance,” says Sun Life.
Investing heavily in digital offerings
"This is another example of our commitment to being easy to do business with," said Kevin Dougherty, President, Sun Life Financial Canada. "We're investing heavily in digital offerings that are timely, relevant and convenient. Connecting with us online, on the phone or in person, we're making insurance more accessible, helping our Clients achieve lifetime financial security and live healthier lives."
GO products include a Guaranteed Life Insurance product with maximum coverage of $25,000; Simplified Term Life Insurance that includes only three health questions with maximum coverage of $100,000 and Term Life Insurance with 11 health questions and no fluids or vitals required for healthy applicants up to age 40. This product is available for ages 18 - 69, with maximum coverage of $1,000,000.
Sun Life also says a range of additional insurance products, including Critical Illness, will be available through the GO platform.