Sun Life Financial has created Digital Benefits Assistant, a program to help members better understand their employee benefits plans.
Sun Life announced the launch of the program on Sept. 16. The insurer describes it as "technology-based intelligence" that relies on "big data and advanced analytics tools" to help group plan members better understand their benefits and pension plans. Sun Life says the program will allow it to offer real-time, personalized advice that will help plan members achieve financial well-being and security.
"Extending a helping hand to plan members when they need it, with relevant information and solutions and in a convenient manner, has been central to our vision of helping Canadians achieve lifetime financial security," says Kevin Dougherty, president of Sun Life Financial Canada. "Whether they connect with us online, on their mobile device or through our customer care centres, this new technology will ensure consistent, personalized and relevant experiences for plan members."