Former premier of New Brunswick Bernard Lord became CEO of Medavie last September, during the development of the company’s 2018-2020 strategic plan, which is based on a 10-year vision.
Lord says that beyond group insurance, Medavie offers ambulance and paramedical services. It mainly funds projects focusing on the psychological health of young people, type 2 diabetes and post-traumatic stress.
Founded in 1943 in Nova Scotia, Medavie is a private, not-for-profit corporation with two subsidiaries – Medavie Blue Cross and Medavie Health Services - and a foundation, the Medavie Health Foundation. Since then, Medavie has never stopped evolving toward a pan-Canadian expansion of its health and insurance services.
Individual insurance market
Initially, the insurance business was under the Blue Cross name, but Medavie diversified into the individual insurance market in the Atlantic provinces. Medavie Health Services then spread to six provinces which chose to offer ambulance services, including Nova Scotia, 20 years ago.
Medavie Blue Cross administers federal and provincial programs. For example, its partnerships with Veterans Affairs Canada (VAC), the Canadian Armed Forces (CAF) and the Royal Canadian Mounted Police (RCMP) have existed for almost 30 years.