Earlier this year Allianz Global Assistance Canada merged with The Cooperators’ subsidiary TIC Travel Insurance Coordinators. The company officially became one in both name and brand on Nov. 16, 2015, and will now operate as Allianz Global Assistance.
The insurer's CEO Daniel Wichels says that rebranding TIC as Allianz Global Assistance will have positive implications for both its partners and its customers, as well as for new business prospects.
"This rebranding is an important and symbolic milestone in the integration of our recently merged entity," he explains. "Our market presence will be strengthened as a result, thanks to having a unified brand identity across all channels we operate in. It will also improve the consistency of our product and service offerings, presenting existing and new partners with more opportunities to cross-promote our unique travel insurance solutions."
Wichels goes on to point out that Allianz routinely ranks among the top brands globally in terms of brand value and recognition. "The Allianz name is 125-years-old and can be found in all corners of the world, appearing on financial institutions across Europe and Asia, on stadiums in Germany, France, Australia and Brazil, and through sponsorships of major sporting and cultural events," he says.
Allianz says that there will be no interruption in service to partners or customers as a result of this brand transition.